Community News

Brackendale launch caters for private equity industry

24 October 2013

Former financial journalist Fay Margo has founded Brackendale Consulting Ltd; a boutique agency offering bespoke services to clients within the European private equity industry.

Brackendale launch caters for private equity industry

The agency provides a variety of marketing services such as media relations, deal origination and IR support, for both private equity houses and private equity portfolio companies.

It devises communications campaigns for its clients, gaining global coverage in leading financial dailies and news organisations.

Fay spent nearly a decade as a private equity journalist, editing or writing for publications such as the Economist, The Financial Times Group, Private Equity International and France unquote. She later joined private equity consultancy Arbor Square Associates, before moving inhouse to carry out investor relations and deal origination work for secondary direct private equity house Cipio Partners; which remains one of Brackendale’s major clients.Brackendale’s new website, www.brackendaleconsulting.com, launched last week.

“Brackendale came on board at short notice and was immediately instrumental both in formulating our media strategy and carrying it out,” says Anders Sjöman, VP Communications at private equity-owned video-on-demand platform, Voddler.

“As we began the global roll-out of Voddler’s services, Brackendale was relentless in its pursuit of finding a good match between our message and appropriate media outlets; bringing international news coverage at a scale and level that far exceeded expectations.”

"Brackendale can form effective partnerships with existing IR and marketing teams, as well as coming on board to take full responsibility for media strategies," explained Fay.

“We offer a multilingual, personal approach, largely thanks to the extensive network of European private equity contacts that Brackendale has built up over the years, comprising investors, fund managers, intermediaries, banks, venture capitalists, and the financial press.”

Fay can be reached at fay@brackendaleconsulting.com.